Nielsen Shopper Trends: Cautious Filipino shoppers increase store visits and decrease basket size
• Promotion only appeals if it is for well-liked stores and brands • Shoppers ready to adapt green living, but with cheaper price MANILA, 19...
Digital media revolutionizing the media sector – Nielsen
Access to internet capable mobile devices to surge in 2012 Facebook dominates social media space in Southeast Asia SINGAPORE, 3 NOVEMBER 2011: Rapid technological developments,...
Nielsen Media Industry Update on latest consumer behavior in the region
Justin St. Pierre Director, Nielsen Media (NM) Incite presented “Millions of Consumers are Talking – Are You Listening?” NM Incite is the global measurement standard...
Nielsen Media 3rd quarter: OFW Families, Health Index and Advertising Expenditure
This third quarter Nielsen Media results touched on three important topics: OFW Families, Health Index and Advertising Expenditure plus products with celebrity endorsers. Below are...
Southeast Asians the most influenced by online advertising globally : Nielsen
73 percent of SEA consumers influenced by ads on social media websites 74 percent of SEA consumers believe targeted advertising makes the content more relevant...
Filipinos Enjoy Grocery Shopping Most Among Consumers In South East Asia
This is a press release from Nielsen. The proportion of male “main” shoppers seen in the aisles tripled from 2006 Manila, 10 August 2011 –...
Nielsen: One in three Filipinos accessing the internet
Social Networking playing an increasing role in consumer purchasing decisions. MANILA, 12 JULY 2011: One in three consumers in the Philippines are now accessing the...