Bloggers, collaborate and be part of DTI Issues discussion points

Bloggers have been invited to talk with Internet and Mobile Marketing Association of the Philippines (IMMAP) regarding this issue with the Department for Trade and Industry (DTI). This issue came about after Janette Toral posted this blog entry, Individuals, Bloggers, Businesses need a DTI Sales Promotion Permit even if there is no purchase required. The issue created a #DTIblag hashtag and a lot of angry tweets. The issue started when “two agencies approached IMMAP to help them clear things up concerning the Department of Trade and Industry or DTI permits for Facebook contests.”

Concerned bloggers took the initiative to talk to IMMAP to iron out the issue.

Earlier this afternoon, bloggers took time to talk to IMMAP about their concerns about contests and permits. IMMAP mentioned that their initial discussions/clarifications with regards to Blog Promotions was originally only between IMMAP members and DTI. It just so happen of course, that once DTI ruled that blogs are covered, even non-IMMAP member blogs are affected.

It must be emphasized that there is no one person who represents the bloggers. By collaborating with a shared document, it is an opportunity for us to show (1) the diversity of the our community and the community’s resolve to tackle this issue directly without any need for an interlocutor or intercession or any association. (2) It also gives us an opportunity to show a more exact portrait of the community to the public and everyone concerned.

View the discussion points and contribute.

Tomorrow, IMMAP will talk once again with bloggers. If you want to be part of the webinar, just sign up here. Webinar is limited to 100 slots.

Here are Twitter reactions.

Noemi Lardizabal-Dado is a Content Strategist with over 13 years experience in blogging, content management, citizen advocacy and media literacy and over 23 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.

She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.

Her personal blogs such as (parenting) , (recipes), (gadgets) and (lifestyle), keep her busy outside of Blog Watch.


I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers’ money.

I do not support or belong to any political party.

She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and

Organization affiliation includes Consortium on Democracy and Disinformation

Updated Juky 15, 2019

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