This article was originally published at ASKSonnie.INFO under ‘2nd look’.
The incoming Marcos Jr. administration’s plan to accredit vloggers to cover Malacanang has reignited a 6-year-old discourse over bloggers’ presence in the palace.
What’s the difference between bloggers and journalists? Bloggers don’t care about the truth. They’re just after engagement and earnings. Journalists go after the truth and are often killed because of it. Never equate bloggers with journalists. They’re not the same. pic.twitter.com/KBv7evPkJ0
This broad charge leveled against v/bloggers appears to come from a threatened position. It got me thinking about what was causing this renewed aggression?
Dan Wallace-Brewster from Forbes Communication Council gave us a hint when he posed this question, ‘are influencers the new journalists?‘
Everyone from wellness gurus to fashion bloggers is using the term “influencer.” Once almost a mocking label described with air quotes, it’s now a legitimate and sometimes lucrative career. Although the term might seem new, the concept is as old as media itself. From medieval times, minstrels were said to retell stories (real or imagined) in song, which made them both historians and thought leaders of their time. They were adept at drawing a crowd. Influencers, then and now, are people who have established an audience of followers who trust them, regardless of which medium they use to communicate.
I believe the current state of social media and 24-hour news has diluted the authority of traditional news and transferred some of it to celebrities. Some types of influence now only require that the personality has the following, likes and dislikes to inspire a reaction, which we refer to professionally as “engagement.”
The ease with which social media allows someone to become an influencer is far from the path that traditional journalists took to earn authority, including years of training under organizations that were trusted stewards of ethics and standards.
Today, both journalists and social media mavens find themselves swimming in the same pond, nourishing their work with advertising that lives off attention — both good and bad.
The Philippine Daily Inquirer editorial piece seems to confirm this premise.
And where the mainstream media once controlled public narrative, the power has shifted toward purveyors of information on the internet in general, and social media in particular. Most of these people are armed with nothing more than an opinion and a mobile phone but have succeeded in growing their following and reaching audiences to a level that rivals or even surpasses many of their counterparts who are schooled and trained in journalism
Given this landscape, last week’s announcement by Press Secretary-designate Trixie Cruz-Angeles that the incoming administration of President-elect Ferdinand “Bongbong” Marcos Jr. will prioritize the accreditation of “vloggers” understandably raised the hackles of traditional media practitioners who have, in recent years, been finding the professional space rapidly shrinking from under their feet.
But some bloggers clap back by claiming that the emergence of “political vloggers” and their acceptance is due to the mainstream media and journalists themselves. Because journos have become politically biased, they lost credibility. Thus, the public turned to v/bloggers for information.
Bloggers’ presence in the halls of power is not a new thing.
It all started when the Duterte administration floated the idea of accrediting bloggers in Malacanang. In fact, accreditation guidelines had already been drafted, but they were not implemented either due to strong opposition or because there are no takers. Though the debate started during the Duterte admin, this idea was said to be originally conceptualized under PNoy admin but was abandoned for similar opposition.
Inviting bloggers to cover government events began during the PNoy administration’s early days but fizzled out. Under Duterte, engaging bloggers outside the DDS circle flourished until the end of ASEAN 2017.
Some Journalists Are Vloggers Too
V/bloggers are not journalists. However, some journalists v/blog. V/blogging is an extension of a person’s professional career, such as a Journalist blogger, HR blogger, Lawyer blogger, Teacher blogger, etc.
However, few people have made a career out of v/blogging, and it has proven to be a profitable venture for them.
As with any profession, not all journalists are credible and true to their calling. Similarly, not all bloggers are crap.
People hold journalists to high standards because they go through academic training and adhere to a strict code of ethics. That’s why it’s such a big deal when some demonstrate bias. Their intellectual and creative work is reduced to vivers that are good only to feed and sustain echo chambers.
My Reaction To Condescending Remarks About Bloggers
I’m not paid to be another person’s mouthpiece. However, ASKSonnie.INFO generates leads from businesses in need of corporate training, executive coaching, and human resource consulting.
Other bloggers I know have strong content standards and maintain a high level of integrity.
So, just as not all journalists are good, not all vloggers are crap. It doesn’t take an Einstein to spot a biased journalist.
My issue here is that the broad generalizations against v/bloggers are made irresponsibly by people who are supposed to have undergone rigorous academic training and adhere to a strict code of ethics and checks and balances.
Should Vloggers Be Allowed To Cover Government Like Journalists?
Why not? If quality standards and code of ethics are in place, and opposition v/bloggers are included, this can be good for democracy.
Likewise, fact-checkers abound, and if these vloggers become purveyors of fake news, we can call them out.
Public perception is the battleground of thought leaders, that is why spin doctors, public relations, and media professionals exist. Government communication strategists will also need vloggers, journalists, and institutional and social media to amplify their message to the public.