15 Electronic Billboards. 5 Minutes of Billboard Airtime. 100 Million Filipino™ global superstars. 1 Brand. Change the way you look at a nation on June 12, 2012.
This looks like it is part of the Department of Tourism campaign. If it is branding the Philippines, I am sure it will cater to the Filipino-Americans.
Now I am curious. What could the announcement be on June 12?