Department of Tourism and BBDO Guerrero Agree to Move Forward with Restarted Bidding Process
The Department of Tourism (DOT) has decided to commence with a new bidding process for its Branding Campaign account. This has been possible after BBDO Guerrero agreed to waive any formal reconsideration after they were the only agency that had qualified under the original process.
The arrival of the new Secretary of Tourism, Ramon Jimenez, Jr., a former advertising executive, has led to a rethink over the concept of the campaign and Terms of Reference (TOR) and so necessitates a declaration of a failure in the previous bidding process.
The new invitation to tender will be released on 1 October 2011. The likelihood is that seven agencies will be shortlisted.
BBDO Guerrero’s chairman and founder David Guerrero said, “We are one with the Department of Tourism in expressing the desire for having more than one agency to present its ideas for the country’s branding campaign in what should be a highly competitive process. Indeed, this is about getting the best result for the nation’s advertising and so we are only too happy to fit in with the Secretary’s plans.”
A spokesmperson for the Department of Tourism said, “The failure in the bidding process is no reflection on the ability of BBDO Guerrero to meet the previous TOR and the responsibilities of the campaign and we certainly look forward to welcoming them to the new process.”
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About The Author
Noemi Lardizabal-Dado
Noemi Lardizabal-Dado is a Content Strategist with over 16 years experience in blogging, content management, citizen advocacy and media literacy and over 26 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good. She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety. Her personal blogs such as aboutmyrecovery.com (parenting) , pinoyfoodblog.com (recipes), techiegadgets.com (gadgets) and benguetarabica.coffee keep her busy outside of Blog Watch. Disclosure: I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers' money. I do not support or belong to any political party. I was part of accredited media covering the Office of the Vice President and Leni Robredo as she ran as a presidential aspirant in the 2022 National and local elections. On August 5, 2021, YouTube announced that I was selected as one of 50 Program participants of its Creator Program for Independent Journalists She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and aboutmyrecovery.com. Organization affiliation includes Consortium on Democracy and Disinformation Updated June 6, 2022