Insightspedia’s Pinasurvey Unveils: Competence Counts for One-Third of Filipino Voters

A groundbreaking study, ‘Pinasurvey’, conducted by research powerhouse Insightspedia, has shattered the notion that Filipinos are indifferent when it comes to their elected officials. The study reveals a significant portion, one-third of the electorate, values competence in their candidates. This is further underscored by 12% of voters, primarily those most concerned about the economy, who consider knowledge a key attribute.

These findings challenge conventional wisdom, presenting both opportunities and obstacles for candidates in the upcoming 2025 elections. “The ability to pinpoint these voter segments, effectively convey competence and knowledge, and speak to them in a relatable way will be crucial,” said Rolland Ramirez, Managing Director of Insightspedia.

The study builds upon Insightspedia’s prior release detailing the five distinct segments within the Philippine electorate: Misunderstood Mainstream, Passive Onlookers, Solution Seekers, Connection Cravers, and Economy Worriers. Each segment exhibits unique characteristics and priorities.

Pinasurvey’s latest release dives deeper, revealing key traits of the Filipino population and how these vary across segments. While competence is valued more by the Misunderstood Mainstream, character traits still hold sway. Unsurprisingly, rising prices, low income, and lack of jobs are top concerns, with distinct variations observed across segments, particularly among Economy Worriers. Additionally, a strong bandwagon mindset is evident, with 56% of Filipinos eager to adopt or even initiate new ideas, especially Connection Cravers and Solution Seekers.

Leveraging these in-depth insights, Pinasurvey empowers users with actionable intelligence to strategically target and engage their constituents, resulting in more impactful campaigns. “Identifying segments is one thing, operationalizing them is another,” noted Ramirez. “The Pinasurvey framework equips candidates, policymakers, political strategists/consultants, and campaign teams with a comprehensive analysis toolbox for a more profound understanding and effective communication with voters.”

The Pinasurvey Toolbox covers:

• Strategy Formulation: Identifying the right target audience and crafting effective campaign approaches.
• Execution: Providing scorecards for targeting, diagnostics, and tactics.
• Monitoring: Continuous tracking of key performance indicators (KPIs).

“Pinasurvey is set to disrupt traditional campaign approaches and revolutionize how campaigns are run,” Ramirez stated. “We envision a future where voters have a clearer, more understandable voice. It also means attempting to level the playing field for candidates who aren’t celebrities, don’t come from political families, or have access to more campaign funds.”

To explore how Pinasurvey can reshape your political campaign,visit https://www.insightspedia.com/.