reason for the discrepancy. My contact said that both figures are likely true except, as I suspected, they have different bases. The 9.1 is the percent of TOTAL TV HOUSEHOLDS who watched WTBT. However, TV viewing is lower on Saturday evenings – it’s likely that what TV5 did is to use the percentage that is based on those WHO WATCHED ON SATURDAY EVENING.
Calculating from the 9.1 and 37.5 figures, it looks like only about 24.3% of the total TV population watched TV last Saturday night (i.e. WTBT gained about a third of the quarter of the TV population that watches at this time). Seems to me that those who would watch WTBT are those who don’t have a social life, hehehe… In fairness, that’s still pretty respectable. One thing my contact hasn’t reverted on yet is if the 37.5% includes people who only watched a portion of the show (i.e. do channel changers/channel surfers get double counted).
If so, the drop in ratings on Monday could be due to those who only peeked at the pilot on Saturday and didn’t bother peeking again on Monday – it’s a very small drop, we’d need to look at the trend over time to be sure. Or it could be due to more viewing choices on weekdays (don’t know, don’t watch TV, hahaha), in which case it could go up again next Saturday. One interesting thing is to find out whether WTBT was able to increase viewership on Saturday, not just steal audiences from other Saturday evening shows, something very appealing to advertisers (wider reach). I can’t tell with just the data we have (and I don’t think my contact would give it to me because they wouldn’t want to give away information they sell to clients).
We could probably figure it out if we had past data of ratings for total TV households vs. total who watched for other shows but hey, who wants to go to all that trouble?
The Kapatid network, however, seems to be confident that these advertisers will be back. Or else why spend more than P16 million on a LED(Light Emitting Diode) flooring and millions more on software and screens on the walls? Visually, the makeover did improve the look of the show. I wish, though, that they had spent some of that money to improve program content.
In twitter, his fans are happy to see him. Others think the only new thing about the show is the new LED stage. MTRCB “decided to be lenient and opted for a post-airing review.” Among the top rated comments in Yahoo’s article Will major advertisers return to Willie’s show? reveal
Tama nga ang observation mo Sir Ed, si Willie laging manipulated nya ang pag bibigay ng cash, syempre pogi points yon sa kanya…sayang naman ang mamahaling kotse, magagandang bahay/resthouse, yate, building atbp kundi magpapapogi…yan ang katumbas ng kunwari eh pagmamahal nya sa mahirap…EASY BUSINESS DIBA?
Another comment defends Willie though.
kung ayaw nyo kay willie at sa show nya, huwag nyong panoorin… huwag nyong husgahan ang isang tao… nandyan ang show nya para makapagbigay ng saya at aliw sa mga tao…kami, masaya na naman dahil bumalik uli ang show nya…
Noemi Lardizabal-Dado is a Content Strategist with over 16 years experience in blogging, content management, citizen advocacy and media literacy and over 26 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.
She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.
Her personal blogs such as aboutmyrecovery.com (parenting) , pinoyfoodblog.com (recipes), techiegadgets.com (gadgets) and benguetarabica.coffee keep her busy outside of Blog Watch.
I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers' money.
I do not support or belong to any political party. I was part of accredited media covering the Office of the Vice President and Leni Robredo as she ran as a presidential aspirant in the 2022 National and local elections.
On August 5, 2021, YouTube announced that I was selected as one of 50 Program participants of its Creator Program for Independent Journalists
She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and aboutmyrecovery.com.
Organization affiliation includes Consortium on Democracy and Disinformation
Updated June 6, 2022