Pilipinas, Tara Na! This is Department of Tourism (DOT) new official logo for Pilipinas, Tara Na! Campaign to promote domestic tourism.
The Official Logo was done by Perceptions Inc., DOT, Smart and Perceptions for #pilipinastarana . Brian Ong said that DOT did not spend a single cent.
Details to be launched soon.
What do you think? I like the tagline as it is suitable to the locals. @ninaterol agrees with the taglibe “I actually agree with “Pilipinas, Tara Na!” What could be more colloquial and more direct than “Tara na” (“Let’s go”)? 🙂 #helpDOT”. @edilaga likes “..the new “Pilipinas, Tara Na!” domestic tourism drive. Punchy & direct. So DOT, post guides for penny-pincher travelers like me.”
@aquamanster thinks ” they should have used wow,Tara na? very boring, graphics looks like a logo made in recto, accept more ideas and let’s vote it”. @carloboy08 does not find it appealing ” it’s not really appealing for me. definitely batibot-inspired because of the sun at the back.”
I am not sure if non-Tagalogs can understand “Tara Na”. As a Cebuana, I understand it. Just the same, maybe DOT could test it to non-tagalog speaking places. Also the logo is just not attractive. Honestly, Team Manila could have done a better job at the logo.
Updated – March 18
@TeamManila take on “Pilipinas Tara Na” Tourism logo. Check their logos
Some reactions in twitter reveal that not many know it is for local tourism. Others think the logo is reminds them of Batibot. I will update the reactions every so often.