“Who are you voting for?” Friends and relatives ask me that question whenever they find out that I interviewed seven presidential candidates. I tell them that I am not supporting a candidate yet but I already have a short list based on a selection criteria. I rattle off three candidates: Manny Villar, Dick Gordon, and Nick Perlas, in that order. A few eyebrows are raised as I mention an unpopular choice among the AB market. But see, each one of us determines a criteria which can be classfied as WANTS and MUSTS. I decided to make my short list a bit more quantifiable by creating a score card and a set of criteria based on personal knowledge, information gathered from interviews, forums, and other research materials on the candidate’s website.
I discovered two bloggers who developed methods to evaluate and select a candidate to vote for as president of the Philippines in May 10, 2010. BenK used a sensible assessment method to choose a candidate which is similar to the Kepner-Tregnoe Matrix explained by BongV. I decided to use the latter. I downloaded the voting matrix, an application of Kepner-Tregoe methodology in selecting a candidate for the 2010 Philippine Presidential elections.
The Kepner-Tregnoe appealed to me more since it forced me to take stock, to review the candidates, to find out more information, to do research, to verify and validate information about the candidates:
1 . what they want to do;
2 . what they have already done;
3. what they have accomplished; and
4. what they want to accomplish.
Kepner-Tregoe decision making is a structured methodology for gathering information and prioritizing and evaluating it. It was developed by Charles H. Kepner and Benjamin B. Tregoe in the 1960s. This is a rational model that is well respected in business management circles. An important aspect of Kepner-Tregoe decision making is the assessment and prioritizing of risk.
So the idea is not to find a perfect solution but rather the best possible choice, based on actually achieving the outcome with minimal negative consequences. It is marketed as a way to make unbiased decisions in that it is said to limit conscious and unconscious biases that draw attention away from the outcome.
1. I followed BongV’s mandatory requirement list whichmeant that any candidate must meet these criteria without exception in order to be considered for a position.
2. I changed the desirable qualities based onWhat I look for in a president. The desirable qualitiesmeant that once the candidate has met the Mandatory Objectives then he/she can be viewed and rated as to how well he/she meets the Desirable Objectives, which have been prioritized on a 1-10 (Low-High) scale.
One of my top requirements was the Millenium Development Goals on primary education and maternal health and the ability to be both servant and inspiring leader. It is so easy for candidates to lay out wonderful plans but my basis was also a previous track record to support this plan.
3. I selected only seven candidates since I didn’t have adequate data for the other three.
4. In computing the final score, the weighted score is the product of a Desired Criteria’s weight and the raw score that I indicated.
When all the Desired Criteria are tallied, I compared the total points of each candidate. The candidate who meets all the MUST criteria and has the highest score is the logical choice.
Lo and behold. The results surprised me! Based on the Kepner-Tregnoe Matrix, the top choices are
Dick Gordon- 750
Manny Villar – 717
Gibo Teodoro- 619
Unfortunately, no one got a perfect score on the mandatory requirement.
Manny Villar – 31:I’m surprised that he scores as well as he does, because if I was doing this just based on personal impressions, I would write him off as a contemptible pig. A good example of why a rational, information-based process is better. Even so, I’m kind of glad he only finishes third on this list.
Gibo Teodoro – 32: A firm second choice in almost every respect, but really calls down suspicion on his ability to select an effective team with his choice of that yahoo Manzano.
Dick Gordon – 39: A clear winner, even without a proper platform (which I would still like to see, by the way – let’s do the whole job right, Dick, please). He has the qualifications, the experience, and the record of achievement to back them up. He’s already started to build a strong team by joining up with Bayani, and he has sensible ideas for what to do with this mess of a country once elected. If there’s any hope of progress for the Philippines to come out of the 2010 elections, it lies with Dick Gordon.
As you can see, we both came up with the same top three candidates but with varying scores. Gibo Teodoro was never in my short list. I think I know why. I removed the Gloria Macapagal-Arroyo (GMA) factor in my criteria. I should have added that but I didn’t think it was important. Just because a candidate is politically opposed to GMA does not mean he/she is the better candidate who is efficient and effective and able to spur the economy. I found out GMA supporters are now all over the place. Think “balimbing.”
I want to add another factor that is not quantifiable. Gut feel. I just know when he/she is the one when election day arrives. I will decide on my candidate by combining the results of the voting matrix and gut feel.
As the weeks pass, the voting matrix may change. News about these candidates including mudslinging and other black propaganda will be thrown at my face. I need to filter this information in the weeks to follow.
Is my assessment accurate? I believe it is accurate as of today. Will I vote for Dick Gordon today? Maybe, but I won’t tell you who I will vote on May 10, 2010 . I don’t want to appear partisan in this Blog Watch project. Some readers can’t distinguish me, as the voter and me, the editor of the project. The exercise of the voting matrix is to illustrate that YOU need to base your decision on a rational informed-based process.
Noemi Lardizabal-Dado is a Content Strategist with over 16 years experience in blogging, content management, citizen advocacy and media literacy and over 26 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.
She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.
Her personal blogs such as aboutmyrecovery.com (parenting) , pinoyfoodblog.com (recipes), techiegadgets.com (gadgets) and benguetarabica.coffee keep her busy outside of Blog Watch.
I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers' money.
I do not support or belong to any political party. I was part of accredited media covering the Office of the Vice President and Leni Robredo as she ran as a presidential aspirant in the 2022 National and local elections.
On August 5, 2021, YouTube announced that I was selected as one of 50 Program participants of its Creator Program for Independent Journalists
She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and aboutmyrecovery.com.
Organization affiliation includes Consortium on Democracy and Disinformation
Updated June 6, 2022