“IT’S MORE FUN IN THE PHILIPPINES!” This is the new slogan that the Secretary of Tourism Ramon Jimenez Jr. launched yesterday for the whole world to see while the concise version, “#1 for Fun in the Philippines” will be for the domestic market. This will replace the “Pilipinas Kay Ganda” motto, which has been the subject of criticism when it was launched, for plagiarism issues, and the fact that only Filipinos could understand the true essence of this phrase.
I must say I am quite impressed with the simplicity and straightforwardness of this slogan that the DOT has decided to promote. Similar to the catchy “WOW Philippines,” also the country’s former tourism motto, the new slogan is very easy to understand. This factor alone can definitely captivate the curiosity of its readers, thus making them want to take part in the “fun” things that they can do in the country, rather than passively observe in the background.