The so called “Aldub” phenomenon is making its presence strongly felt from the streets to the digital world. Even if you’re a no boob tube fan, it’s difficult not to notice it. It’s everywhere that even those who don’t read or subscribe to local showbiz feeds may have had some form of exposure to the hype. It’s difficult to understand how the public is being so receptive to the, frankly, overplaying and overhyped AlDub tandem. Suddenly, it’s news that AlDub is being discussed in a UP class. Even a priest is claiming that AlDub offers lessons on true love. Seriously? To make matters worse, Eat Bulaga’s rival show, It’s Showtime, is trying to match AlDub with the hard-sell Pastillas Girl in the search for her Pastillas Boy.