The Philippines joins the world in celebrating Social Media Day this weekend with a gathering of Twitterati, bloggers and other internet users in Makati City and elsewhere in the country.
Organized by TweetUp Manila, the big event will be held on June 30, 4:00-7:00 pm, at the Tower One Fountain Area, Ayala Triangle, Ayala Avenue, Makati City. Admission is free.
It will carry the theme “Social Media Capital”, a hats off to over 35 million Filipino netizens who made it possible to capture that new title for the country
The event will also serve as the launching date for Project 140, which seeks to identify and support 140 prospective scholars from the country’s poorest provinces, through the cooperation and sponsorship
of social media users, big and small.
Supporting the Makati event are Ayala Land, Inc., Make It Makati, TV5, Beyond the Box, Crumpler, NetBooster Asia, eLearning Edge, Unilab, EchoStore, Michelis, Axe, Garnier, Boracay, Adobo Magazine and KLM, among others.
Similar events are also set to be held in Quezon City, Iligan City, Cagayan de Oro City and Davao City.
The global Social Media Day is spearheaded by US-based technology website Mashable.
Over 27 million Filipinos regularly log in to Facebook while a couple of million have made Twitter a popular go-to site for trends, news and information. Since 2008, Filipino netizens have led the world in video and photo uploads. The growing numbers have made pundits name the Philippines the world’s social media capital since 2010.
Today, social media has made inroads in advertising, marketing, public relations, governance and politics, advocacies and causes, journalism and media.
For more information about the event, follow @TweetupMNL on Twitter or visit http://tweetupmanila.tumblr.com