Making PHL tourism campaign “It’s more fun in the Philippines” work #ItsMoreFunInThePhilippines

Do you like “”It’s more fun in the Philippines” , the new Philippine campaign slogan?

Ted Te in his Facebook Note says

For some strange reason, when the new tourism tag line “It’s more fun in the Philippines” was revealed, I identified with it. It wasn’t the graphics, the colors or even the slightly awkward way the “sentence” was written. It took some moments of thinking before I realized why: it wasn’t just a “sentence”, it was the start or end of a sentence. It is an open-ended invitation to complete the sentence and to take part in a conversation on something that I, and Filipinos everywhere else, know–that it IS more fun in the Philippines.

@atheista knows it too well. “The Pinoys who travel a lot and know how to have fun are the ones who will have sell the idea of #ItsMoreFunInThePhilippines :)”

Not many may like the slogan. Others think it is a copycat or have too much words. Marck Rimorin explains that there is more to a slogan:

Do I like the DOT slogan? I wish there were fewer words. I find it hardworking, but I have yet to see the components of strategy and execution that would make it work. Do I support it? Let’s wait and see until we can assess the totality of the work in a more complete way with deference and respect for the work done and still to be done.

And after all that s said and done it is up to us to get it right and make it work, because we’re all in this together not just as taxpayers and as tourists, but the best tour guides and ambassadors for the project of Philippine tourism. And yes, while this is an idea, and while great minds do discuss ideas, there is a bigger idea in play: a strategy and plan for Philippine tourism that, for now, is seen through one slogan.

Some are skeptical because of our poor infrastructure and safety problems. @all_eskat puts it in perspective in Philippines 101 – Origin of Myth

What it all boils down to in the end is that no country is perfect, but each is unique and beautiful in its own way. Sadly, the image of the Philippines has been under attack from all angles for quite some time. Nevertheless, many Filipinos and foreign visitors are starting to discover that while the Philippines does have many problems, it also has so many amazing experiences to offer if you’re willing to seek them out. As more people experience this country and word gets out, the perceptions of both locals and foreigners are becoming more informed.

@JoelErestain shows his support “I want this to work. Theres more to it than just a slogan. Have faith @MonJQuotes and @DOTPhilippines have programs to make PHILIPPINES FUN!”

Even @Abi_valte calls for support “Claim it. Support it. WE are the ones that can make it happen! #ItsMoreFunInThePhilippines”.

A few tweeps were disappointed that it was not original , and that we copied it from a Switzerland ad. But as @HecklerForever puts it ” It’s more fun in Switzerland 61 years ago. Today, #itsmorefuninthePhilippines”

DOT Secretary Jimenez admitted he was a “a little sad” that there are people trying to ruin the new campaign but he quickly noted that he was not really surprised about it.

“There will always be twisted minds who will try to ruin it but that’s not the point. This country has got to get going. If what we’re going to do is spend enough time listening to people who have nothing better to do than to mess things up for us, we will never have new things to talk about. Ang importante may suporta ka ng taumbayan,” he said.

What about you? How can you make the new Philippine slogan work?

How can one be involved?

To Join in the Campaign, just tweet about things that are more FUN in the Philippines and tag it with #ItsMoreFunInThePhilippines #1ForFun

Be part of the solution. It is up to Filipinos themselves to defend and make the campaign true.

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Noemi Lardizabal-Dado is a Content Strategist with over 13 years experience in blogging, content management, citizen advocacy and media literacy and over 23 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.

She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.

Her personal blogs such as (parenting) , (recipes), (gadgets) and (lifestyle), keep her busy outside of Blog Watch.


I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers’ money.

I do not support or belong to any political party.

She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and

Organization affiliation includes Consortium on Democracy and Disinformation

Updated Juky 15, 2019

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