Double standard on removal of sexy men’s billboard in Guadalupe

There is mixed reaction on the removal of the Bench billboard that featured the members of the Philippine rugby team posing in their underwear. The billboards feature “members of the team showing off their well sculpted bodies as they posed in their colored underwear.” Mandaluyong City Mayor Benhur Abalos asked the advertisers to take down the billboard of the Philippine Volcanoes along EDSA-Guadalupe.

check the set of billboards

Maybe it looks like double standard to you but I have always been against billboards that are inappropriate. Around 5 years ago on June 2006, I protested a Bayantel ad near the Guadalupe MRT station, that featured a semi-naked woman with a “pleased expression” , to put it mildly. SATISFACTION GUARANTEE (sic)?

Bayantel changed the ad on July 2006 to a a kid enjoying an ice cream cone . Quite wholesome indeed.

From this

to this ad.

This is not the first time Bench figured in sexy billboard ads. In October 2006, I wrote ban on billboards.

When I blogged about the ban on billboards , Bayani Fernando initiated the dismantling of these billboards. But some local mayor arrested the MMDA workers and Bayani got smacked with a restraining order to cease and desist the dismantling. Why? Because these ad agencies have the right to recoup their investments on their gigantic billboards. Or are they protecting the pockets of the local government conspirators?

This billboard controversy has been going on every now and then . Until one does not complain, there is no action. The Metropolitan Manila Development Authority (MMDA) drew up new regulations on advertising billboards. However, a Catholic priest is being tapped to be one of the members. “Fr. Roderick Castro, parish priest of National Shrine of Lady of Guadalupe, was tapped by the MMDA to be part of the body that will come up with a list of prohibitions on content of billboards.” @bethangsioco questions this move “why should a priest determine what should and shouldn’t be seen by people? Is this your way of censorship?”

I do find the billboard inappropriate for a “general patronage” or public area where families with small kids can view it. Unfortunately, I never get to pass by EDSA these days. It is just too congested. If I do see an inappropriate billboard, I will definitely blog about it.

Here are twitter reactions on the billboard removal.

Noemi Lardizabal-Dado is a Content Strategist with over 13 years experience in blogging, content management, citizen advocacy and media literacy and over 23 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.

She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.

Her personal blogs such as (parenting) , (recipes), (gadgets) and (lifestyle), keep her busy outside of Blog Watch.


I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers’ money.

I do not support or belong to any political party.

She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and

Organization affiliation includes Consortium on Democracy and Disinformation

Updated Juky 15, 2019

Facebook Twitter LinkedIn Google+ YouTube 

(Visited 1,376 times, 1 visits today)
Thanks for rating this! Now tell the world how you feel - .
How does this post make you feel?
  • Excited
  • Fascinated
  • Amused
  • Bored
  • Sad
  • Angry