UNICEF on The Protection of Children on Reality TV shows

From UNICEF Philippines

This statement is in response to the many enquiries we have received in relation to the six year old boy who was subjected to ridicule and humiliation on the primetime show ‘Willing Willie’ on TV5.

UNICEF fully supports the actions taken by the DSWD and Commission on Human Rights and other concerned groups to ensure the child’s right to protection from exploitation and abuse and to counsel the family involved in this incident.

UNICEF is also advocating for the media, particularly for the broadcast TV networks, to take a careful look at the values and behaviors that are being promoted in some of their programs.

Under Article 19 of the Convention on the Rights of the Child, CRC, the most widely adopted human rights treaty in the world, it states that:

  • Children must be protected from all forms of physical or mental violence, injury or abuse, neglect or negligent treatment, maltreatment or exploitation, including sexual abuse, while in the care of parent(s), legal guardian(s) or any other person who has the care of the child.
  • The CRC also provides for prevention and for identification, reporting, referral, investigation, treatment and follow-up of instances of child maltreatment described heretofore, and, as appropriate, for judicial involvement.

In the Kapisanan ng mga Broadkaster ng Pilipinas (KBP) Broadcast Code of 2007, Article 11 on Children’s Programs and Welfare provides for:

  • The airing of programs that would help children to develop to their full physical and mental and social potential shall be encouraged.
  • Programs shall not depict inappropriate sexual subjects or violent actions
  • No material that are physically, mentally, morally and psychologically harmful to children shall be aired

The power of television to influence and shape public attitude and opinion is incomparable. UNICEF is willing to work with concerned agencies and institutions to promote best practices on how children should be treated and depicted both as guests and actors in the media.

About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

To know more about UNICEF’s work in the Philippines, please visit www.unicef.ph.

For further information:

Pam Pagunsan, Communication Specialist, UNICEF Philippines, Tel: ++632 9010173, [email protected]
Angela Travis, Chief of Communication, UNICEF Philippines, Tel: ++632 901-0177, [email protected]

Noemi Lardizabal-Dado is a Content Strategist with over 12 years experience in blogging, content management, citizen advocacy and media literacy and over 22 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.

She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.

Her personal blogs such as aboutmyrecovery.com (parenting) , pinoyfoodblog.com (recipes), techiegadgets.com (gadgets) and beautyoverfifty.net (lifestyle), benguetarabica.coffee keep her busy outside of Blog Watch.

Disclosure:

I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers’ money.

I do not support or belong to any political party but I am a volunteer for senatorial candidate Neri Colmenares. I am also voting for #OtsoDiretso plus two :Neri Colmenares and Leody de Guzman

She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and aboutmyrecovery.com.

Organization affiliation includes Consortium on Democracy and Disinformation

Updated April 20, 2019

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