Video: Documentary on milk companies’ formula for profits , a formula for disaster
Ever since the Milk Code was made into a law by virtue of Executive Order 51, milk companies have become creative by marketing cow’s milk as follow-on milk food, prenatal milk, milk for the elderly, etc. Still the same banana–all these undermine breastfeeding directly or indirectly by claiming these make our children and adults smarter and healthier.
This eye-opening documentary reveals how the marketing of powdered milk has caused fewer mothers to breastfeed in the Philippines – including those who can ill afford artificial milk and suffer its harmful consequences. The milk companies’ formula for profits is a formula for disaster.
Representatives Anna York Bondoc, Lani Mercado-Revilla, Lucy Torres-Gomez, Rufus Rodriguez, Magtanggol Gunigundo and Josephine Lacson-Noel, authors of the consolidated bill to amend current breastfeeding law should review this documentary again.
“The framers of the constitution were well aware that trade must be subjected to some form of regulation for the public good. Public interest must be upheld over business interests.”
With this statement, the Supreme Court of the Philippines in its decision on October 9, 2007, lifted the temporary restraining order on the Revised Implementing Rules and Regulations of the National Milk Code, EO51, and set into motion one of the best, if not the very best in the entire world, of all government initiatives to curb the abuses of milk companies and restore the breastfeeding culture in the country. The result is one of the most stringent regulations ever imposed on the Milk Companies, a recommended template for other nations, especially of the Third World, to follow.
The Philippines supports Breastfeeding With One of the Best Systems in the World
About The Author
Noemi Lardizabal-Dado
Noemi Lardizabal-Dado is a Content Strategist with over 16 years experience in blogging, content management, citizen advocacy and media literacy and over 26 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good. She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety. Her personal blogs such as aboutmyrecovery.com (parenting) , pinoyfoodblog.com (recipes), techiegadgets.com (gadgets) and benguetarabica.coffee keep her busy outside of Blog Watch. Disclosure: I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers' money. I do not support or belong to any political party. I was part of accredited media covering the Office of the Vice President and Leni Robredo as she ran as a presidential aspirant in the 2022 National and local elections. On August 5, 2021, YouTube announced that I was selected as one of 50 Program participants of its Creator Program for Independent Journalists She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and aboutmyrecovery.com. Organization affiliation includes Consortium on Democracy and Disinformation Updated June 6, 2022