Ever since the Milk Code was made into a law by virtue of Executive Order 51, milk companies have become creative by marketing cow’s milk as follow-on milk food, prenatal milk, milk for the elderly, etc. Still the same banana–all these undermine breastfeeding directly or indirectly by claiming these make our children and adults smarter and healthier.
This eye-opening documentary reveals how the marketing of powdered milk has caused fewer mothers to breastfeed in the Philippines – including those who can ill afford artificial milk and suffer its harmful consequences. The milk companies’ formula for profits is a formula for disaster.
Representatives Anna York Bondoc, Lani Mercado-Revilla, Lucy Torres-Gomez, Rufus Rodriguez, Magtanggol Gunigundo and Josephine Lacson-Noel, authors of the consolidated bill to amend current breastfeeding law should review this documentary again.
“The framers of the constitution were well aware that trade must be subjected to some form of regulation for the public good. Public interest must be upheld over business interests.”
With this statement, the Supreme Court of the Philippines in its decision on October 9, 2007, lifted the temporary restraining order on the Revised Implementing Rules and Regulations of the National Milk Code, EO51, and set into motion one of the best, if not the very best in the entire world, of all government initiatives to curb the abuses of milk companies and restore the breastfeeding culture in the country. The result is one of the most stringent regulations ever imposed on the Milk Companies, a recommended template for other nations, especially of the Third World, to follow.