The video of DOT first TVC first aired on CNN. The video is being shared via social networking sites, in “keeping with the DOT’s strategy of making “It’s More Fun” a viral and social campaign as well.” Watch Department of Tourism (DOT) MEME TVC (International Campaign)
The video with “What will you come up with?”
Here is a second video launched at CNN tonight:
The ads were produced by advertising giant BBDO Guerrero/Proximity Philippines, which bested seven other agencies last year in a bid for a P5.6-million brand awareness campaign for the Philippines.
The country hopes to attract 10 million visitors by 2016, when President Aquino steps down from office. With close to 4 million tourist arrivals in 2011, the country still ranks way behind its neighbors—Malaysia (25 million), Thailand (19 million), Singapore (13.2 million), Indonesia (7.6 million), and Vietnam (6 million).
Advertising Agency: BBDO Guerrero
Producer: Jing Abellera / Ino Magno / Anj dela Calzada
Director: Dale Lopez / Meggy de Guzman
Editor: Princess Wendam
Coloris: Musseli Cruz
VFX: Justin Gimeno
Post-Production House: Post Manila