Video: DOT #itsmorefuninthePhilippines CNN MEME TVC (International Campaign)

The video of DOT first TVC first aired on CNN. The video is being shared via social networking sites, in “keeping with the DOT’s strategy of making “It’s More Fun” a viral and social campaign as well.” Watch Department of Tourism (DOT) MEME TVC (International Campaign)

The video with “What will you come up with?”

Here is a second video launched at CNN tonight:

The ads were produced by advertising giant BBDO Guerrero/Proximity Philippines, which bested seven other agencies last year in a bid for a P5.6-million brand awareness campaign for the Philippines.

The country hopes to attract 10 million visitors by 2016, when President Aquino steps down from office. With close to 4 million tourist arrivals in 2011, the country still ranks way behind its neighbors—Malaysia (25 million), Thailand (19 million), Singapore (13.2 million), Indonesia (7.6 million), and Vietnam (6 million).

Advertising Agency: BBDO Guerrero
Producer: Jing Abellera / Ino Magno / Anj dela Calzada
Director: Dale Lopez / Meggy de Guzman
Editor: Princess Wendam
Coloris: Musseli Cruz
VFX: Justin Gimeno
Post-Production House: Post Manila