Video: DOT #itsmorefuninthePhilippines CNN MEME TVC (International Campaign)

April 30, 2012 Noemi Lardizabal-Dado News, Travel and Tourism, video 0

The video of DOT first TVC first aired on CNN. The video is being shared via social networking sites, in “keeping with the DOT’s strategy of making “It’s More Fun” a viral and social campaign as well.” Watch Department of Tourism (DOT) MEME TVC (International Campaign)

The video with “What will you come up with?”

Here is a second video launched at CNN tonight:

The ads were produced by advertising giant BBDO Guerrero/Proximity Philippines, which bested seven other agencies last year in a bid for a P5.6-million brand awareness campaign for the Philippines.

The country hopes to attract 10 million visitors by 2016, when President Aquino steps down from office. With close to 4 million tourist arrivals in 2011, the country still ranks way behind its neighbors—Malaysia (25 million), Thailand (19 million), Singapore (13.2 million), Indonesia (7.6 million), and Vietnam (6 million).

Credits:
Advertising Agency: BBDO Guerrero
Producer: Jing Abellera / Ino Magno / Anj dela Calzada
Director: Dale Lopez / Meggy de Guzman
Editor: Princess Wendam
Coloris: Musseli Cruz
VFX: Justin Gimeno
Post-Production House: Post Manila

Noemi Lardizabal-Dado

Noemi Lardizabal-Dado is a Content Strategist with over 12 years experience in blogging, content management, citizen advocacy and media literacy and over 22 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.

She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.

Her personal blogs such as aboutmyrecovery.com (parenting) , pinoyfoodblog.com (recipes), techiegadgets.com (gadgets) and beautyoverfifty.net (lifestyle), benguetarabica.coffee keep her busy outside of Blog Watch.

Disclosure:

I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers’ money.

I do not support or belong to any political party but I am a volunteer for senatorial candidate Neri Colmenares. I am also voting for #OtsoDiretso plus two :Neri Colmenares and Leody de Guzman

She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and aboutmyrecovery.com.

Organization affiliation includes Consortium on Democracy and Disinformation

Updated April 20, 2019