@DOTPhilippines new tourism campaign: “It’s more fun in the Philippines” #1forFun

Number one for fun. That is what we are known for. is not just the beautiful Philippine scenery that is being talked about in the Philippines. “It’s more fun in the Philippines”

DOT also unveiled its new tourism website: itsmorefuninthephilippines.com

Consider this conversation that Joel Paras shared in Carlos Celdran facebook:

Pinoy: It’s more fun in the Philippines…

Foreigner: really?

Pinoy: Yeah, it’s more than the usual.

Foreigner: WOW

Hints were given by Secretary Mon Jimenez

Jimenez tweeted, “The new tourism line will be more competitive than just an adjective. It is going to be an expression, drawn from natural conversation.”

He also added:

“The new tourism line answers the basic question, ‘Why go to the Philippines?'”


“The new tourism line is not a manufactured line; it’s drawn from the way Filipinos have touched the lives of tourists.”

“The new tourism line is a simple campaign that translates to market share”

“The new tourism line allows the Filipinos to take the line and own it to themselves.”

“The younger generation loves this country more than we realize,” he said.

I noticed that Choose Philippines Facebook Page already hinted about it in their wall post:

Choose Philippines
Gigantic electric “FUNs”… It’s more FUN in the Philippines. Bangui Windmills in Bangui, Ilocos Norte. (Photo by: Choose Philippines)

Choose Philippines
PINASyal: Scuba Diving. It’s more fun in the Philippines. =)

Choose Philippines
PINASaya: Fishing… It’s more FUN in the Philippines! “Funwet” an Igorot game (term for traditional fishing.)

So why is it more fun in the Philippines?

In an interview with Interaksyon, DOT Secretary Jimenez said that “What differentiates the Philippines from every [other place] in the world, as we said from the start, is the Filipino. [It’s] his special gift for transforming what is already a beautiful place into an unforgettable special place.. “You take two identical islands, put Filipinos in one, it’s going to be more fun there.”

A logo was also launched that of a “banig weave that forms the map of the Philippines. It’s very colorful, very graphic, sa biglang tingin [at first glance], it’s a pixelized version of the map. It has that very modern feel also,” added Jimenez.

The hashtag #1ForFun

There is also a “hashtag”, that will be at the center of a “reflection campaign” to be used locally and for social media use: “#1forfun”.

Jimenez stressed that the ” the hashtag is crucial…it allows the line to multiply like a virus, and it will be easy for us to do trending,”

“There is a resource we cannot easily quantify, the support of Filipinos everywhere. We are far and away the most savvy Internet communicators in this part of the world. In fact we’re so savvy, Filipinos are the only Asians who can cause trends on Twitter.”

what about “It’s more fun to be in Switzerland”

Secretary Jimenez in Twitter said:

No one can own the expression “it’s more fun” but it’s very true for the #Philippines so it becomes ours. #ItsMoreFunInThePhilippines

“FUN” is a fusion of place and people. A place is not fun if there is no fun people in it.

This Switzerland coincidence only makes our line truer. Sun Tanning IS more fun in the Philippines.

The line isn’t a manufactured slogan. It’s simply the truth about our country. Don’t be swayed by people who are trying to punch holes in it

If you look hard enough, you might even find an old ad that says “it’s more fun in Alcatraz!”

Tourism is successful in Thailand because their positive voice is louder than their negative voice.

RT @JoelErestain I want this to work. Theres more to it than just a slogan. Have faith @MonJQuotes and @DOTPhilippines have programs to make PHILIPPINES FUN!

You have to meet [BBDO Chairman] David Guerrero to realize that [he] would [rather] slit his throat than copy something

How can one be involved?

To Join in the Campaign, just tweet about things that are more FUN in the Philippines and tag it with #ItsMoreFunInThePhilippines #1ForFun

What did Twitter think?

Source of photo via @tinapperez

Noemi Lardizabal-Dado is a Content Strategist with over 13 years experience in blogging, content management, citizen advocacy and media literacy and over 23 years in web development. Otherwise known as @MomBlogger on social media, she believes in making a difference in the lives of her children by advocating social change for social good.

She is a co-founder and a member of the editorial board of Blog Watch . She is a resource speaker on media literacy, social media , blogging, digital citizenship, good governance, transparency, parenting, women’s rights and wellness, and cyber safety.

Her personal blogs such as aboutmyrecovery.com (parenting) , pinoyfoodblog.com (recipes), techiegadgets.com (gadgets) and beautyoverfifty.net (lifestyle), benguetarabica.coffee keep her busy outside of Blog Watch.


I am an advocate. I am NOT neutral. I will NOT give social media mileage to members of political clans, epal, a previous candidate for the same position and those I believe are a waste of taxpayers’ money.

I do not support or belong to any political party.

She was a Senior Consultant for ALL media engagements for the PCOO-led Committee on Media Affairs & Strategic Communications (CMASC) under the ASEAN 2017 National Organizing Council from January 4 -July 5, 2017. Having been an ASEAN advocate since 2011, she has written extensively about the benefits of the ASEAN community and as a region of opportunities on Blog Watch and aboutmyrecovery.com.

Organization affiliation includes Consortium on Democracy and Disinformation

Updated Juky 15, 2019

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