The National Competitiveness Council is pleased to note that recent government efforts to revitalize the local travel and tourism industry have been recognized and acknowledged… Read More »Philippines Advances 12 Spots in 2013 WEF Travel & Tourism Competitiveness Report
Travel and Tourism
I have always called out the President, or at least his Communication group on how “social media would improve the communication processes between government and… Read More »My response to the Palace statement on the Cybercrime Prevention Act (RA 10175)
Everybody says Batanes province is beautiful, even those who’ve never been there. Our idea of the place has been shaped by popular images of steep,… Read More »Promoting eco-cultural tourism in Batanes #itsMoreFunInThePhilippines
Visitor arrivals to the Philippines hit an all-time high of 1,148,072 during the first three months of the year (January-March 2012), posting an increase of… Read More »“It’s More Fun in the Philippines” on target for 2012, hits 1.148M tourist arrivals in Q1
The video of DOT first TVC first aired on CNN. The video is being shared via social networking sites, in “keeping with the DOT’s strategy… Read More »Video: DOT #itsmorefuninthePhilippines CNN MEME TVC (International Campaign)
This is MeetManila.com’s press release for April 26 launching. MeetManila is the newest and Philippine travel portal. MANILA, Philippines — On April 26, 2012, Meet… Read More »MeetManila launches PH’s newest travel portal
“IT’S MORE FUN IN THE PHILIPPINES!” This is the new slogan that the Secretary of Tourism Ramon Jimenez Jr. launched yesterday for the whole world to see while the concise version, “#1 for Fun in the Philippines” will be for the domestic market. This will replace the “Pilipinas Kay Ganda” motto, which has been the subject of criticism when it was launched, for plagiarism issues, and the fact that only Filipinos could understand the true essence of this phrase.
I must say I am quite impressed with the simplicity and straightforwardness of this slogan that the DOT has decided to promote. Similar to the catchy “WOW Philippines,” also the country’s former tourism motto, the new slogan is very easy to understand. This factor alone can definitely captivate the curiosity of its readers, thus making them want to take part in the “fun” things that they can do in the country, rather than passively observe in the background.
Do you like “”It’s more fun in the Philippines” , the new Philippine campaign slogan? Ted Te in his Facebook Note says For some strange… Read More »Making PHL tourism campaign “It’s more fun in the Philippines” work #ItsMoreFunInThePhilippines
This is the press statement from DOT ?The Department of Tourism (DOT) is launching a new brand campaign to attract visitors to the country with… Read More »Department of Tourism announces new campaign to attract visitors to the Philippines